Pace of Change
Friday, October 30th, 2009In the late 1980s Hewlett-Packard would support products for five to seven years and expect to come out with new products in that line every 2-3 years. Today, consumer product lifecycles are nine months to a year for more mature products. And they’re continuing to shorten; six month announcements are common now.
A few years ago at work I was helping the US DoD purchase some then-new handheld computers for a research project. (The computers were lousy. You can’t fit a desktop version of Windows on a screen the size of a small index card!) The product cycle was nine months for the computers. To purchase them the government needed the exact model number to purchase, and about a year for the acquisition cycle they were using.
By the time they’d determined that they could buy the devices, those computers were already obsolete and unavailable. Pace of change had caught up with reaction time.
We see this in people we know too. I email with several people that check their email once a week or so. I’ve learned to expect very slow replies from them. For someone living in a well-controlled environment, perhaps retired, this is workable. For the rest of us, we need to keep up.
How do you keep up with change? I’ve got my strategies and I’ll write about them later. But I’d like to hear yours.
